Peanut M&M’s- Print Versus TV Ads

Both M&M’s print and TV advertisements make it obvious from the get-go that they are selling peanut M&M’s. However the commercials are catchy and memorable due to their fun song choices and celebrity cameos, whereas the print ads are easily forgettable. The visuals of the print ad make it hard to see because in the printed ad (as seen in People magazine) there is no contrast between yellow the color and yellow the character.                                                      M&M

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Published in: on March 5, 2014 at 12:56 am Comments (0)

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