Snickers Chocolate- Made for Men?

We’re all familiar with the popular snickers commercials. A guy doesn’t eat enough and turns into a diva in the form of Betty White, Aretha Franklin or Liza Minnelli. While the commercials are trying to be funny and incorporate celebrity cameos, they end up making a clear statement that the target audience of snickers is men. Switching the gender roles in the commercial would deliver a completely different message. These commercials are fairly effective because they stand out. Nearly every other chocolate commercial features a female consumer.

Print Friendly, PDF & Email
Published in: on March 10, 2014 at 12:05 pm Comments (0)


The URI to TrackBack this entry is: http://media260chocolate.qwriting.qc.cuny.edu/2014/03/10/snickers-chocolate-made-for-men/trackback/

RSS feed for comments on this post.

Leave a Comment

Spam prevention powered by Akismet

Skip to toolbar