Snickers Chocolate- Made for Men?

We’re all familiar with the popular snickers commercials. A guy doesn’t eat enough and turns into a diva in the form of Betty White, Aretha Franklin or Liza Minnelli. While the commercials are trying to be funny and incorporate celebrity cameos, they end up making a clear statement that the target audience of snickers is men. Switching the gender roles in the commercial would deliver a completely different message. These commercials are fairly effective because they stand out. Nearly every other chocolate commercial features a female consumer.

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Published in: on March 10, 2014 at 12:05 pm Comments (0)

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